Leela Ambience Convention Hotel, Jan 31-Feb 1, 2020
Business and MICE travel in India is one of the fastest growing source markets in the world. It is estimated to be a market of 50 billion US dollars, poised for a double-digit annual growth. BLTM Delhi serves as an exclusive travel trade show for this segment of travel trade. More than 50,000 square feet of banquet space and 700 rooms of the five-star Leela Ambience Convention Hotel are booked out—with events and lodging in the same venue—creating an intimately dynamic meeting environment for exhibitors and attendees. The Who’s Who of Business and Leisure Travel
As Business+Leisure = “BLeisure” and Business+Luxury = “BLuxury” travel have increasingly blended and grown, so has the niche for BLTM. This trend is even more apparent in the MICE sector.BLTM Delhi event was created in 2016 by Fairfest Media—the oldest and largest travel tradeshow organizer in India, with OTM and TTF branded shows already in their portfolio. It is positioned as a satellite event just before the big and mighty OTM Mumbai, to provide an additional chance to its international participants, to interact exclusively with Business, Luxury/Leisure and MICE segments. The event has grown from strength to strength since then, with over 50% growth in revenue in BLTM 2020 compared to 2019.
Sri Lanka Convention Bureau has been the leading exhibitor at BLTM since its inception, and has expanded its 2020 pavilion to include 18 co-participants. National Tourism Organisations of Maldives and Taiwan are joining BLTM for the first time with full-scale pavilions. Indian States Goa, Gujarat and Andhra Pradesh lead the list of local exhibitors.
BLTM is the only full-format trade show in India exclusively focused on Business, BLeisure, BLuxury and MICE travel.
Who Attends?
In addition to the hundreds of buyers in the Delhi NCR area, BLTM invites a range of hand-selected travel trade and corporate travel buyers from within India as VIP guests in their Hosted Buyer Program. As BLTM Delhi occurs just days before OTM in Mumbai, many attendees group the events into an extended travel all-star weekend.At BLTM, everyone from MICE buyers to wedding planners will be present to have in-depth interactions with premiere destinations. Through BLTM’s unique culture and infrastructural support, exhibitors and attendees are encouraged to have rich, engaging meetings and make world-changing new deals. In addition to meetings and speed-dating style mixing sessions, attendees can join in on the India Corporate Travel Forum (ICTF) 2020 at BLTM—a series of daily panel discussions and Q&A sessions from knowledge leaders in the travel industry. ICTF 2020 will feature speakers from Utopia Global, Bajaj Allianz Insurance, HDFC and many more.
What’s New in 2020?
Wedding Zone
BLTM Delhi is partnering with WedWise to curate a specially themed pavilion and event series for destination weddings, including 50+ star wedding planners from all over India. This will include a unique conference program on the trends and challenges of the Indian wedding industry.
Snapcard App
An exciting addition to the infrastructural support of BLTM has been Snapcard, an event-specific app which eliminates the need for paper business cards. For the past few years this popular new app has made exchanges, navigations and meetings at all of Fairfest’s travel shows exponentially smoother.
This year the app offers a new matchmaking feature which recommends specific meet-ups and connections based on each visitor’s profile.
Don’t Miss It!
-SITE, the Society for Incentive Travel Excellence, will present a conference on the future of travel incentives as part of ICTF 2020, featuring speakers from Pacific World and Incredible Destination Management Services.
– Coffee Day Hotels and Resorts, a new subsidiary of the company that owns the famous Cafe Coffee Day, joins BLTM for the first time. CCD is known across India as a leader in the BLeisure space, and one of the main co- working cafes in the country’s megacities.
– ICTF 2020’s talk on “The Millennial Bleisure Traveler” will be led by the founder of World Women Tourism. BLTM Delhi is organized by Fairfest Media, India’s leading travel trade show organizers backed by 30 years of experience.
