New Delhi, June 2020: —
Premium German kitchens’ expert with over 120 years of experience, Beckermann,
has unveiled a new range of classical kitchens. They are brought to India by Plüsch
, pioneers in bringing the finest German luxury brands to the country.
The Beckermann kitchens are not just built to last, but to stay timeless with their classical features and well thought-out practical features. Each kitchen introduced has a distinctively unique shutter design and groove offering a characteristic style. And they come in a range of finishes and colours for you to choose from. The best part is they can be tailored to any specific need and desire. Smart interior organization and lighting elevates the experience of using these kitchens to a new level.
Matt Chalet: The Chalet comprises silk gloss velvet lacquer on MDF substrate. Its matte surfaces offer an understated and sophisticated elegance and are highly resistant to fingerprints, making cleaning a breeze. It is also available in a sleek handleless design.
Matt Nebraska: The Nebraska is also made of silk gloss velvet lacquer on MDF substrate with prominent classical features on cabinet fronts.
Matt Stockholm: The Stockholm kitchen has a silk gloss finish on a foil-wrapped wood structure with sleek grooves.
Wood Chamelot Castle: Made of a solid oak frame with visible knots and a veneered centre panel, and front panels with sanded edges to create a well-worn look, Chamelot exudes an ageless, natural appeal. With an array of options in colour, grain, texture and finishes, it offers abundant versatility in design. Also available in handleless design.
Studio Poggenpohl founded by Hamendra & Rati Sharma in 1998 as SIS Imports, and was rebranded by their daughter Sukriti Sharrma to Plüsch in 2015. “Plüsch”embodies a new energy and a compelling promise in the domain of luxury living; be it kitchens or lifestyle products. The brand was a pioneer in bringing the best German luxury brands to India; beginning with Poggenpohl for kitchens, Gaggenau for appliances and Interluebke for wardrobes. The transition from SIS Imports to Plusch has been steady and well thought-out. While the parent company SIS IMPORTS remains the same, the Plusch brand offers the much-needed strong, iconic brand name to assemble the wide product portfolio under one umbrella.
Representing the world’s leading brands in exclusive pan India tie-ups, Plusch has carved out a genuine, unshakeable reputation through an honest approach, dedication, immaculate execution and client satisfaction. Over time, it diversified and expanded its product portfolio to represent many other prestigious and luxurious lifestyle brands. The driving factor behind the intentional associations with all German companies has been the shared sensibility and a professional work ethic that rests on an unrelenting quest for perfection.
German for ‘plush, luxurious and refined’, Plusch exemplifies a modern, engaging experience. The name ‘Plusch’ also draws out the German association succinctly and reflects the promise of luxury and elegance. The accompanying visual identity and language are distinct and will be characteristically plush, though minimalist and sophisticated. Pure, crisp white is contrasted against cool tones of silver and grey and a subtly-used Plusch orange that provides the perfect accent of warmth and style.