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Hands Launches Their New Collection – Forma

Contemporary hand tufted carpets

New Delhi – November 2019:

Shapes speak a language that has no singular translation. Inspiredafter this thought, the new Forma collection attempts to create an unconventional dialoguebetween the individual and the space, expressed through the reinterpretation of typical form.

Beautifully hand tufted in 100% bamboo silk, each carpet is an elegant expression of luxury,brought alive through an infinite interplay of pile height variances, colours, textures, andpatterns. “The carpets break design tradition,” says Mr Ravi Patodia, Managing Director. “Theseuncommon shapes explore the paradox between the formal and the informal, the obvious and thehidden. And alter the definition of a finite space, to make it about unusual possibilities.”With this new collection, Hands is going beyond construction, technique, colour, material, ordesign type, to boldly play with the shape of a carpet, subsequently, adding a distinctivecharacter to the space each adorns.

The Collection features twelve designs:

Mr Ravi Patodia, Managing Director, further adds, “The beauty of these carpets lies in their indeterminate form – that can hold different meanings to different people. Because of this, entering the room becomes synonymous with entering the art in the carpet itself – to discover where it takes you. Two people sharing the same space might not have the same visual or even emotional experience.”

A tuft of beauty: the hand tufted carpet

The hand tufted carpet is woven by hand – using a tufting gun. Yarn is punched through abacking material and the weaver follows the pattern, switching colours and even types of yarn ashe moves on. The hand-eye coordination needed has often been compared to that of animpressionist artist. Pile heights can vary tremendously, based on the design, and sizes can gofrom a small-area rug to a wall-to-wall carpet for a ballroom in a palace. Tufting is also donewith an unpowered instrument and requires firm hands, a steady temperament, and a skill that’srare in these times. A hand tufted rug can take weeks to complete.

About the company:

Founded in 1881, in Bhadohi near Varanasi, by Mr A Tellery (a pioneer of Indian handmadecarpets), the business passed on to the Patodia family some decades later. Now it is the secondgeneration of Patodias who run the show.Today, the brand is housed in some of the world’s most prestigious palaces, luxury hotels, andresidences. But the crowning glory lies in having crafted one of the world’s finest hand knottedcarpet – with an incredible 4900 knots per square inch. While the label caters to clients across theworld, Hands showrooms are at Delhi, Mumbai, and Dubai.New Hands collections are introduced every season. This time, it is Forma. There is also thebespoke design – completely custom-made, designed, sized, and crafted around a unique, personal expression.

Exclusive stores:


Hands, 372-374, Sultanpur, Mehrauli Gurgaon Road, New Delhi 110 030


Gala no. 32/ R & 32/ H,Laxmi Industrial estate,New Link Road,
Andheri West Mumbai – 400 053, India
Tel:022 2632 0609


Ground Floor,
Building 9,
Dubai Design District, Dubai
Tel: +971 58 8250 464/ 574, +971 58 8250 4644 589 8510

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