New Delhi, August 2020 :–
With over 120 years of glorious history, Poggenpohl
is the oldest and best-known kitchen brand in the world, which is constantly transforming the most important part of the home. They have launched the ingenious Poggenpohl +STAGE unit, brought to India by Plüsch
, pioneers in bringing the finest German luxury brands to the country.
The Poggenpohl + STAGE unit smartly encapsulates everything a modern, on-the-go individual/family needs in a kitchen. Created as part of Poggenpohl’s recent refurbishment, the ingenious, tall unit allows you to customize it into a bar, breakfast cupboard, home office or tea station. It can either be free standing anywhere in the home or can be cleverly incorporated into a kitchen design enhancing its beauty and utility.
This sophisticated looking unit is equipped with pocket doors to conceal the contents and its internal fittings can be tailored to exactly meet your needs. So whether you want to use it as a bar, breakfast cupboard, tea station or even a home office, it can be fashioned to serve your typical need. With integral lighting, power points and suitable appliances make this a fully functioning and self-contained unit. What’s more, it is available in the full range of Poggenpohl finishes.
Studio Poggenpohl founded by Hamendra & Rati Sharma in 1998 as SIS Imports, and was rebranded by their daughter Sukriti Sharrma to Plüsch in 2015. “Plüsch”embodies a new energy and a compelling promise in the domain of luxury living; be it kitchens or lifestyle products. The brand was a pioneer in bringing the best German luxury brands to India; beginning with Poggenpohl for kitchens, Gaggenau for appliances and Interluebke for wardrobes. The transition from SIS Imports to Plusch has been steady and well thought-out. While the parent company SIS IMPORTS remains the same, the Plusch brand offers the much-needed strong, iconic brand name to assemble the wide product portfolio under one umbrella.
Representing the world’s leading brands in exclusive pan India tie-ups, Plusch has carved out a genuine, unshakeable reputation through an honest approach, dedication, immaculate execution and client satisfaction. Over time, it diversified and expanded its product portfolio to represent many other prestigious and luxurious lifestyle brands. The driving factor behind the intentional associations with all German companies has been the shared sensibility and a professional work ethic that rests on an unrelenting quest for perfection.
German for ‘plush, luxurious and refined’, Plusch exemplifies a modern, engaging experience. The name ‘Plusch’ also draws out the German association succinctly and reflects the promise of luxury and elegance. The accompanying visual identity and language are distinct and will be characteristically plush, though minimalist and sophisticated. Pure, crisp white is contrasted against cool tones of silver and grey and a subtly-used Plusch orange that provides the perfect accent of warmth and style.